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Marketing Data and CRM Systems Analyst - Miami (2200792843)

Computer and Mathematical

Computer Systems Analyst



Miami, Florida, United States

Company Description About KIPP TEAM & Family KIPP TEAM & Family is our network office that includes support teams - such as Leadership Development, Recruitment, Advocacy, Facilities, Finance, HR and more - dedicated to empowering our schools and ensuring the success of KIPP students throughout New Jersey and Miami. Our schools are part of the nationally recognized “Knowledge Is Power Program” network of free, open-enrollment, college-preparatory public schools dedicated to preparing students for success in college and in life. The first KIPP New Jersey school opened in Newark in 2002 and since then our school network has expanded to educate 7,035 students in grades K-12. By 2025, KIPP New Jersey will have fifteen schools in Newark and five in Camden providing a world-class education to over 10,300 students. In 2018, we grew our KIPP community in response to a need for high-quality school options for students in Greater Miami’s Urban Core communities. That led to the creation of KIPP Miami, which currently educates 680 students in three schools, with plans to reach 5,800 students by 2025. By offering highly effective educators with strong bonds to families, more time in school learning, services that support a variety of student needs, and a culture focused on achievement, our students in New Jersey and Miami are on the path to and through college, career, and choice-filled lives. Job Description Here’s what you need to know: KIPP TEAM & Family seeks a full-time Marketing Data and CRM Systems Analyst to support students, families, teachers and school operations as we double in size to serve over 15,000 students in the next 5 years in Newark, Camden and Miami. This is an exciting and fast-paced role that will drive how data is utilized across critical systems and processes to support more than 20 schools. The Systems Analyst will use their creativity and skills partnering with Data, Student Recruitment and Marketing teams to support, grow, and mature the use of HubSpot and other key platforms within our organization. The role will also be responsible for collecting and analyzing data related to social media marketing campaigns. Our home office is in Newark, NJ and remote options are possible. This role may have up to 6 travel requirements per year. Here’s What You’ll Be Doing Track and analyze performance of various social media initiatives and partner with the Marketing team to implement changes to improve results and uncover opportunities Act as primary administrator of HubSpot for KIPP NJ and Miami, including data flow management, developing reports, dashboard, and processes to ensure data quality and integrity Provide support to the Student Recruitment teams for HubSpot including training, implementation, configuration and management Create reports, dashboards and analysis tools to help the Marketing and Student Recruitment teams make decisions based on user behaviors and outcomes Build HubSpot workflows for automation in partnership with the Marketing team that will drive results Establish and maintain scalable data practices that ensure best practices in lead generation Continually improve our marketing efforts by using tools such as Hootsuite or implement other business-to-business integrations so that our processes are efficient and agile Build trust and work directly with a wide range of stakeholders across our Marketing, Data, Student and Staff Recruitment teams Qualifications Must Haves Experience in implementing business systems/SaaS applications, coordinating integrations, providing routine maintenance and troubleshooting Ability to quickly learn the basics of unfamiliar specialized systems and software platforms Ability to approach challenges as a systems thinker: a determined problem-solver with ability to create and innovate scalable solutions on the go, sometimes with limited time and resources Experience using spreadsheets to analyze data and improve data management Strong understanding of database management systems, database structures, principles, and practices; proficient at writing SQL queries Experience with developing effective reporting dashboards with Tableau (or other data visualization tools) Proficient with core Google Workspace Apps, including: Sheets, Slides, Forms, Docs, and Drive Familiarity with social media platforms including: Facebook, Twitter, Instagram, LinkedIn, YouTube, Google Analytics or TikTok Collaborative working style with a strong drive to learn and share knowledge Highly self-motivated and directed, with excellent attention to detail Excellent communicator with the ability to explain complex, technical ideas to a non-technical audience Ability to use quantitative methods for research and problem solving Nice To Haves Experience working in schools/K-12 education (highly preferred) Experience with any of our systems such as Hootsuite, SchoolMint, PowerSchool Registration, Zendesk, or Drift Experience with project management support and software such as Asana, LucidChart or Smartsheet The ability to provide constructive feedback to improve performance Additional Information Compensation & Benefits KIPP Miami offers a full comprehensive benefits plan, including health care, competitive 403(B) plan, an optional subsidized wireless plan through Verizon, and a school laptop. KIPP New Jersey/KIPP Miami is an equal opportunity employer