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Paid Media Strategist (Digital) (3326361577)

Arts, Design, Entertainment, Sports, and Media

Media/Communication Worker



Yonkers, New York, United States

Our Mission At Clarity AI, we are committed to bringing social impact to markets. We are a tech company started in 2017, leveraging AI and machine learning technologies to ensure environmental, social and governance dimensions are the focal point of decision making within financial markets. We are now a team of more than 250 highly passionate individuals from all over the world. Together, we have established Clarity AI as a leading startup backed by investors and strategic partners such as BlackRock, SoftBank and Deutsche Börse who believe in us and share our goals. We are looking to grow our teams in Spain, the UK and the US this year so if you would like to join us on this rocket ship, keep reading We are looking for a Digital Media Buying expert to join our Marketing and Branding team. As part of the Global Integrated Marketing team, you will focus on executing digital paid media campaigns that directly deliver upon KPIs and managing those campaigns from start to finish. You will also be responsible for channel campaign measurement and reporting, inclusive of testing, that leads to optimization within and across channels. The ideal candidate will have expert knowledge of B2B marketing across all paid digital channels and an in-depth understanding of the digital media landscape to be able to best advise and create effective campaigns. You must be passionate about quality and have a mindset of constant improvement. You will work closely with cross functional teams to ensure paid campaigns are aligned to company priorities and marketing objectives. A balance of analytical skills, ability to work in a fast-paced environment, as well as strong organization and communication skills is key. LOCATION: New York, Philadelphia, Boston, Washington D.C. Locations outside of New York will require monthly travel to New York headquarters. KEY RESPONSIBILITIES: Execute integrated campaigns across all channels, including campaign creation, forecasting, budgeting and pacing, testing and optimization Day to day oversight of paid social (LinkedIn & Twitter), native (Dianomi), and Google Ads Ensure campaign performance across all channels are meeting business objectives and marketing KPIs Continuously optimize budget across and within marketing tactic ensure MROI; Report out on ongoing tests and initiatives and share key learnings with internal stakeholders Leverage all data sources available to regularly analyze paid activities and performance to optimize productivity and improve return on investment Prepare and deliver expert level visualizations and internal presentations that translate analytic insights on digital campaigns into tangible, actionable solutions for business partners and marketing colleagues to implement Collaborate with creative teams and help direct the production of digital and advertising materials Participate in special projects and perform other duties as assigned Requirements Minimum 4 years of recent combined experience in paid campaigns and marketing analytics; Experience in an agency is preferred Experience executing campaigns across paid social, display networks, native, Google Ads, and direct publishers Strong background in digital media and digital media analytics, including working knowledge of Google Analytics Experience with Financial Services is a plus Undergraduate degree or equivalent combination of training and experience A balance of analytical skills as well as strong organization and communication skills is key Strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose An internal drive to achieve and an ability to deliver excellent work in agreed upon timelines A clear affinity for working at a mission-driven sustainability company Benefits WHAT WE OFFER: Our people are our main asset. We have built a unique team and we all share 3 differential aspects: Excellence, Passion and Values: Our team comprises professionals from leading tech, consulting and banking firms, entrepreneurs, PhDs from top research institutions, and MBA graduates from top business schools. Clarity’s Founder and CEO, Rebeca Minguela, is a successful entrepreneur who has been recognized as one of the most distinguished leaders under the age of 40 by prestigious institutions like the World Economic Forum. Rebeca is joined by an excellent leadership team coming from diverse backgrounds, countries and experiences. We are different. We work hard to become the best place to work and pride ourselves on our culture: Fact based: Promoting objective, fact-based and solution-oriented discussions. Diverse: Encouraging diversity of personalities, cultures and experiences. Transparent: Communicating feedback transparently, constructively and in real-time. Meritocratic: Striving for excellence and rewarding the best. Flexible: Working flexibly in the broadest sense (schedule, location, vacation, styles). We care about our employees and think they deserve the best. ESOP/ Phantom stock: We want our employees to really feel part of Clarity. That’s why we give them the opportunity to participate in our success with ESOP or phantom stock options. Training budget: Continued learning is important to us so we provide everyone with a yearly training budget. Additional benefits are available depending on your location. We are a US company with a UK and Spanish subsidiary. We have offices in New York City, London and Madrid and have possibilities for remote working for many of our roles. Clarity has received several awards: World Economic Forum Pioneer One of the most innovative projects in the US. Harvard Innovation Lab Top startup with impact worldwide by IMPACT Growth 2017 Top 10 Fintech startup worldwide by BBVA Open Talent Young Global Leader to Rebeca Minguela 2017